Acer Computer Co., Ltd., Thailand's No. 1 computer maker, sets 30 per cent sales growth this year -- maintaining its championship position with its remarkable successful multibrand strategy that responds to every end-user groups and a call for the spirit of achievement with the concept: “express. your. excellence.”
Mr. Harry Yang, Managing Director, Acer Computer Co., Ltd., said Acer Thailand prides itself on its success in 2009 as a leading and No. 1 brand in overall PC market quantity with 18 per cent growth. Notebook computer sales alone soared 22 per cent. At the global level, Acer reached second spot in worldwide PC market ranking in the 3rd quarter last year, with market share of 15.4 per cent, up five percentage points from the previous year, according to Gartner report. . Acer also enjoyed record sales of 10.96 million notebook computers, or growth of 25.6 per cent, in the past year. This year at the global level Acer aims to be number one Notebook in term of product shipment.
Mr. Yang added that he is confident that IT market will rebound because we have passed the economic crisis. There are number of satisfaction factors point to a better economic condition. Bank of Thailand, Thai Chamber of Commerce and The Federation of Thai Industries forecast
3.5 -4 percent GDP for this year. A research from Kasikorn Research predicts the market value for computer around 53, 290 – 57,290 million baht or an increase of 8.1 – 16.3 percent. With these pointers I am confident that Acer will capture market share of 1.1 million units sale: Notebook = 800,000 units or more than 40 percent market share and Desktop = 300,000 units or 25 percent market share.”
“Our revenue target this year is to grow 30 percent. We will continue driving our multibrand products and strategies to offer more choices to the market. Innovation will be Acer branding while Fashion IT is Gateway position and eMachine is for user who are looking for performance. As the leading PC maker, Acer is committed to a fresh, innovative and functionality products and technology. You can expect to see more excitement from Acer this year. Our channel and business partners is also our key to success. We will help empower them to expand their business. As for the service, Acer will continue to improve our services in order to assist our customers.” Added Mr.Yang.
“Last but not least, in the year of Tiger, Acer will drive market under the 'express. your. excellence' concept as part of aspiring for achievement. Acer is proud to be a Worldwide TOP Partner of the Olympic Movement in the official computing equipment product category for the 2010 Olympic Winter Games in Vancouver and for the 2012 Olympic Games in London. In Thailand, we are the official partner of the Royal Thai Army Football Club (RTAFC) this year. As a global company we thrive to motivate local talent. Together with the RTAFC we will motivate and encourage local support for Thai League games and at the same time build up more football player in the consumer arena and better access to football for Thai youth.”
About Acer
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer’s continued growth, while the successful mergers of Gateway and Packard Bell complete the company’s global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 6,000 people worldwide. 2008 revenues reached US$16.65 billion. See www.acer.com for more information.
Acer first penetrated the market in Thailand 1984, establishing an office in 1993. Acer Computer Co., Ltd. has been growing rapidly and is now widely recognized in Thailand. A major sponsor of the 13th Asian Games held in Bangkok in 1998, the company has been the recipient of The Reader’s Digest “Outstanding Brand Performance” for eight years. Moreover we have been ranking no. 1 notebook selling for 13 consecutive quarters (Y2003-present). For more information, please visit the Acer website at www.acer.co.th.
Acer and the Acer logo are registered trademarks of Acer Incorporated. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.
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